Press Releases

CBR1000RR Takes Out Two Wheels BOTY Award

31 October 2008 - Honda’s 2008 CBR10000RR Fireblade has scored a hat trick of Australian accolades after winning a third major industry award at the Two Wheels (TW) Magazine “Bike of the Year” celebration last night in Melbourne.

The Fireblade won the praise of the eight TW judges who included such highly esteemed riders as editor Jeremy Bowdler, former Grand Prix racer Kevin Magee, regular road tester Alec   Simpson and Isle of Mann TT winner Cameron Donald.

Honda’s Australian Superbike Championship winning bike was pitted against seven other very diverse and formidable machines produced by seven different manufacturers.

According to Bowdler, the contest was designed to be as transparent as possible with judges coming from a variety of riding backgrounds in order to ensure fairness and  a comprehensive process.

The CBR won overall after points were calculated for the categories of Fulfilment of Intended Design, Appropriate Use of Technology, Quality of Manufacture and Value for Money.

In addition to getting the thumbs up from the judging panel, the CBR1000RR also took home the trophy for “Readers’ Choice” to add to its collection of other distinguished awards including the annual gong from both readers and judges of the AMCN Magazine “Superbike of the Year”, as well as for Rapid Magazine’s similar competition.

Described by TW as a “cutting-edge sportsbike that’s accessible to a wide variety of riders”, the judges agree that the Fireblade “hits the bullseye all around”.

On accepting the award, Honda Australia’s General Manager, Motorcycles, Tony Hinton said it was sweet recognition after a year that has proven the Fireblade is setting the benchmark in its class.

“We are so very proud of this bike and are very honoured that it has been chosen by both the readers and the judges in such a tough field of competition.”

“This bike is proving to be very popular with a wide range of riders, and although it is an incredible bike on the track as proven by the Teknic Honda Team winning the Superbike Championship this year, it also offers the kind of technology and comfort that recreational riders feel right at home with.”

Upon Mr Bowdler announcing that the TW competition next year will focus on models fitted with ABS, Mr Hinton said that Honda is hopeful of ending up in the running again.

“It is interesting to note the growing importance of safety features on bikes across the board and it is certainly a movement that Honda is in support of.”

“We have been fitting an increasing number of our models with ABS as well as additional safety features, and will continue to seriously focus on this area of motorcycle development in the future.”

Full results of the TW Bike of the Year contest are available in the current edition, available at selected newsagents now.

For details on the CBR1000RR, go to: www.hondamotorcycles.com.au