Press Releases

Honda on top after tough six months

There are indicators that the motorcycle market should pick up before the end of the year, according to Honda Australia's General Manager, Motorcycles, Tony Hinton, who is more than happy with the manufacturer's number one retail position for the first six months of the year.

Honda sold 10,554 units sold across the various two and four wheel motorcycle segments in Australia during a continued sluggish period.

"The market overall has struggled to gain momentum due to the global financial crisis and numerous interest rate hikes, but Honda's results have remained relatively stable with models such as the CRF50F fun bike, TRX250 ATV, CB400 LAMS bike and SCV100 Lead Scooter continuing to lead their class," Mr Hinton said.

"We have had some issues to overcome like most manufacturers over the past 18 months, however, rates have settled down and consumer confidence should improve paving the way to stronger summer sales."

"We are expecting to finish the year fairly well in a number of sectors including road bikes, and are pleased with how the first six months of the year has gone for us." Honda produced five of the top ten overall selling models for the period including the CT110P, CRF250R motocrosser and CRF230F farm bike.

"We recently introduced a few new models into our line up including the retro CB1100, the very affordable VT750 and variations of the VT1300 chopper which are all doing very well."

"For the second half of the year, we will be releasing an all new scooter that we think will be a big hit with the commuter market, and of course, offers all the Honda reliability and efficiency that our product development staff work so hard at to achieve."

"Rider safety is also our priority as always, and we recently opened a new HART centre in Cranbourne, Victoria as well as moved our Queensland operation to a more suitable site in Brisbane."

For information on Honda's current product line up and accredited Rider Training courses, go to: www.hondamotorcycles.com.au